What does it mean to be an entrepreneur? Myths vs. realities. How to develop resilience and vision.

Brainstorming techniques to find profitable ideas. Should you follow your passion or follow the money?

How to know if your idea has potential before investing time and money. Using surveys, interviews, and market interest analysis.

The "why" behind your company. How to create mission, vision, and value statements that will guide you.

Creating your "Buyer Persona." The importance of deeply understanding your audience to effectively sell to them.

Forget 100-page documents. An introduction to the Lean Canvas model.

What makes you different, and why should customers choose you? Defining the heart of your offer.

How to study your competition to find opportunities and differentiate yourself.

Exploring different ways to generate revenue (direct sales, subscriptions, freemium, etc.).

How to establish clear, measurable, and achievable goals for your first year.

An example with all the content learnt in module 2.

Types of legal business structures (e.g., Sole Proprietorship, LLC, S Corp). Advantages and disadvantages.

A general guide to registering with the IRS (getting an EIN), and state and local requirements.

What is intellectual property? The importance and process of trademarking your business name and logo.

Fixed costs, variable costs, break-even point. Key concepts to ensure profitability.

An example with all the content learnt in the Finance 101 video.

Strategies for setting the right price for your product or service.

How to calculate how much money you need to start and create a basic financial forecast.

An example with all the content learnt in the Budget and Projections video.

The 4 P's of marketing applied to your new business.

Visual identity (logo, colors) and verbal identity (tone of voice).

Creating a Google Business Profile and choosing the right social media platforms for your business.

How to attract customers by creating useful and relevant content without being an expert.

Content strategy and a posting schedule for your chosen social media platform.

How the process works from when someone first learns about you to when they make a purchase.

How to sell without feeling "salesy" by focusing on helping the customer.

How to launch a first version of your product or service quickly to start learning from the market.

A toolkit of free or low-cost tools for project management, communication, and finance.

Strategies for getting the word out about your business on opening day.

How to provide exceptional customer service from day one to build loyalty.

Key Performance Indicators that every entrepreneur should track (sales, new customers, web traffic).

How to collect customer feedback and use it to improve your offerings.

From solo entrepreneur to team leader.

Strategies to scale your business sustainably.

Course summary, next steps, and embracing a mindset of continuous learning for long-term success.